06 March, 2012
Posted By Amin Motiwala ,
16. Distribute USEFUL articles to article directories.
Write articles and submit them to article directories. Make sure they're USEFUL, interesting articles, not fluff. Other websites will pick up these articles and use them on their site .If you've added a link to your site in the "About the author" box at the bottom of the article, you can get hundreds or thousands of links to your site. You also boost your reputation. When writing the article, you need an eye-catching heading. You also need to give people a strong incentive to visit your site. Here are some ways to do that:
•Give people a link where they can get a free report.
•Tell them where they can subscribe to your newsletter.
•Tell them to visit your site for Part 2 of the article.
•Tell them to visit your site for a more comprehensive version of the article.
Distributing articles to directories is tedious and time-consuming. You can either do it manually or you can speed up the process - and receive a very helpful instruction manual - if you use ArticleAnnouncer. It's expensive but good value. Another popular way of distributing articles is to use the Article Marketer service to do all the hard work for you. iSnare is another good one. Here are some popular article distribution sites.
http://ezinearticles.com http://www.goarticles.com http://www.netterweb.com http://www.articlefinders.com http://www.articlecity.com
One annoying thing about this technique is that some unscrupulous website owners will publish your articles without linking back to your site. Oafs like that should be tarred and feathered, I reckon. Over all, the advantages outweigh the minimal disadvantages. Some people publish an article on their site and a few days later submit it to article directories. I'm cautious. I believe the search engines will eventually get much tougher on duplicate content, so I believe a safer approach is to distribute articles which are markedly different from the ones you publish on your site.
17. Write articles directly for other sites.
Getting high quality links to your site is hugely important. Ideally, you want links from "authority" sites - sites which have a lot of links to THEM. As well as reading what search engine optimization experts say, study what they actually DO. One common tactic they use is to write expert articles and get them published on related websites. When they do this, the links they get to their site are beautifully on target - those links come from a page which is all about search engine optimization - which perfectly matches the theme of their site. To a search engine, such links look much more important than a boring link which is just one of dozens on a page in a little mini-directory tacked on to a mini-site.
18. Submit articles to newsletters which are archived online.
Submitting articles to newsletters has been popular since the early days of marketing online. In the "Internet marketing" niche, publishers tend to be swamped with offers to publish articles. Other fields aren't so ridiculously competitive. You're likely to have more success if you take the time to establish a relationship with a newsletter publisher. Also, if you're prepared to write an article exclusively for one newsletter, your offer is more likely to impress. Subscribe to each newsletter and study it carefully. Study the online archives. The article you offer needs to be genuinely useful.
19. Include keywords in your online profiles.
Whenever you create an online profile anywhere online - on your blogs, on a forum or on sites such as LinkedIn - always use carefully chosen key phrases. This increases the chance that people will find you, either via search engines or, for example at LinkedIn, via the site's search facility. Profile links probably aren't very valuable in Google's eyes, but they're quick and easy to set up. You can often find forums in your industry by going to Google and typing in keyword +forum.
20. Get one-way links and a few reciprocal links.
Reciprocal links aren't as important as they used to be. They should not be your major traffic-generating strategy. They ARE still very useful, especially when you're getting a new site established in the search engines. Also, here's one of the many warnings from Google:
"Keep in mind that our algorithms can distinguish natural links from unnatural links. Natural links are links to your site that develop as part of the dynamic nature of the web when other sites find your content valuable and think it would be helpful for their visitors. Unnatural links are links to your site placed there specifically to make your site look more popular to search engines."
Google's webmaster guidelines say plainly:
"Don't participate in link schemes designed to increase your site's ranking or PageRank."
21. Publish articles on your site and invite other sites to publish them on their sites, with a link to you.
Some websites make it very easy for other sites to reprint their articles. At the end of each article on their site, they publish a note giving people permission to reprint the article providing the source box at the end is published, too. (Caution: Although this technique apparently works well for those who do it, I don't use this technique. My goal is to have almost all unique content on my sites. I wonder if the technique may not work quite so well sometime in the future. I could be wrong, but I speculate that as search engines become more and more clogged with junk sites, search engines will get much tougher on duplicate content. Sites which don't publish duplicate content will benefit, I believe.)
22. Submit your newsletter to newsletter directories.
Search in Google for...
ezine directories, ezine directory, newsletter directories submit your newsletter to newsletter directories. It's time-consuming and you probably won't get a lot of traffic from this technique. If you have more money than time, outsource this task. You could hire a student to do it.
23. Publish a mini-course.
This technique encourages visitors to keep coming back to your site. Publish a short (or long) informational email mini-course. Provide genuinely useful content. Starting gradually, after you've won the trust of your readers, weave relevant affiliate links into the messages. Also, give your readers reasons to visit your site, giving them links to related articles on your site. These pages can contain both affiliate links and AdSense ads. To retain your readers' interest, at the end of each message, give them a little teaser telling them what they'll get in the next message in the series. Some smart marketers using this technique don't send the mini-course via email. They just send out a memo announcing when each new part is online. Doing this helps you evade spam filters - the shorter the message, the more likely it is to get through. Also, it gives you an opportunity to get eyeballs in front of the affiliate links or AdSense ads on your site.
24. Write testimonials that are worth using.
When you read an ebook or newsletter or some product which you find useful, write a quick note to the author. Sometimes, your quick note will be published as a testimonial, with a link back to your site. Joe Vitale has taken this tactic to extraordinary lengths. For examples, trying doing a search in Google for
"joe vitale" +testimonial
Don't go crazy over this technique. Remember that every single thing you write online builds - or damages - your reputation.
25. Post free ads on forums which allow it.
I doubt if posting free ads will produce much benefit, but if you have lots of time you could try it.
Rafay Baloch is an independent security researcher with Internet Marketing skills and a SEO Consultant, He is currently doing his bachelors from Bahria University in computer science Read More →